Privacy Policy
Last updated: 18 December 2025
DLM Motors (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our business, including when you visit our premises, contact us, or use our website or services.
1. Information We Collect
We may collect and process the following types of personal information:
Personal Identification Information: Name, address, email address, phone number.
Vehicle Information: Vehicle registration number, make, model, VIN, mileage, and service or repair history.
Booking Information: Appointment details submitted through our online booking system.
Payment Information: Payment method details and transaction records (we do not store full card or CVV details).
Communication Data: Emails, messages, phone call records, and enquiry details.
Website & Technical Data: IP address, browser type, device information, pages visited, referral source, and cookies.
2. How We Use Your Information
We use your information to:
Provide vehicle servicing, repairs, diagnostics, and related services.
Manage bookings, quotations, invoices, and payments.
Communicate with you regarding your vehicle, appointments, or enquiries.
Improve our services, customer experience, and business operations.
Comply with legal, regulatory, and accounting obligations.
3. Legal Basis for Processing (UK GDPR)
Under the UK General Data Protection Regulation (UK GDPR), we process personal data based on one or more of the following lawful bases:
Performance of a contract: To provide vehicle servicing, repairs, diagnostics, and fulfil bookings.
Legal obligation: For tax, accounting, warranty, and consumer protection requirements.
Legitimate interests: To operate and improve our business, manage customer relationships, and prevent fraud.
Consent: Where required, such as for certain cookies or marketing communications.
4. Sharing Your Information
We may share your information only where necessary, including with:
Parts suppliers and service partners.
Payment processors and financial institutions.
Accountants, insurers, or professional advisers.
Legal or regulatory authorities where required by law.
We do not sell your personal data to third parties.
5. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.
7. Your Data Protection Rights
Depending on your location, you may have the right to:
Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request erasure of your personal data.
Object to or restrict processing.
Request data portability.
Withdraw consent at any time (where processing is based on consent).
To exercise these rights, please contact us using the details below.
8. Cookies and Online Booking
Our website uses cookies and similar technologies to:
Enable core website functionality and online booking.
Analyse website traffic and usage.
Improve performance and user experience.
Some cookies are essential and cannot be disabled. Others may be optional and require your consent. You can manage cookie preferences through your browser settings or any cookie consent banner provided on our website.
Our online booking system may collect personal and vehicle information necessary to manage appointments. This data is handled securely and only used for booking-related purposes.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website or made available upon request.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact:
DLM Motors
Unit 12, Woodend Industrial Estate
Liverpool, United Kingdom
Email: office@dlm-motors.co.uk
Phone: 01512 710109
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your data protection rights have been breached.
